Healthcare Disparity In Different Race Health And Social Care Essay

The United States health care system has been found to endure from different defects runing from the mode in which the insurance screen works, to the mode in which persons in different races are treated. Furthermore, the US over the old ages has been badly affected by the favoritism in different degrees based on age, sex, gender, sexual orientation, to call but a few. In add-on, many people have been denied wellness attention, or have had their medical intervention withheld due to their cultural position, or gender orientation. Therefore, as a consequence a figure of studies have been conducted in order to come up with an efficient system of extinguishing these jobs. Therefore, in this research, the research wishes to explain that disparities in heath attention do really be, but even though they tend to be elusive, there are assorted schemes which when employed good could take to decreased degrees of disparities, and increased quality of health care. Concepts and Definition of Health care disparities Healthcare Disparities: these relates to the differences, which exists sing the quality of the health care that is given to persons of different races, different ethnicities, socioeconomic groups, every bit good as sexual orientation ( U.S. Department of Health and Human Services, 2010 ) . Hence, different groupings in society receive different values in footings of quality, of the health care services. In add-on, health care disparities has been regarded by the Health Resources and Services Administration as the differences that emerge out of the assorted population categorizations in footings of the manifestation of disease, wellness wakes, every bit good as the degree to which people entree health care services ( Goldberg, Hayes, and Huntley, 2004 ) . Research Questions The research aims at accomplishing replies to the undermentioned inquiries: What is the nature of disparities in the United States? What are the prevailing disparities in the bringing of health care services? What is the impact of personal features on the quality of and entree to healthcare? What are the cardinal means to extinguishing disparities that exist in the health care service? Research Aims The general aim for the research is to happen ways of extinguishing healthcare disparities in the United States Specific aims are, To happen out the assorted signifiers of disparities in health care To happen out the jobs the quality of health care disparities in the United States To happen out the greatly affected persons in footings of health care disparities Research Hypothesis * Null Hypothesis It is merely through a combined attempt that the prevalent wellness attention disparities could be eliminated * Alternate Hypothesis Health attention disparities can non be eliminated even through combined attempts. Significance/Purpose of survey The United States comprises of different groups of people both coming from different countries of the universe. All these persons quest for high-quality wellness attention services, which have been discovered to exhibit differential results in relation to different races. Therefore, this research is cardinal owing to the fact that the proviso of efficient wellness attention is a demand for every one in the United States, like any other portion of the universe. Minorities suffer due to these jobs. Restrictions of the survey This survey is limited to secondary stuffs which have already been published therefore no original beginnings used. It is farther limited to the informations collected in the US even though cognition of other parts of the universe have been critical to the development of this research Healthcare Disparities in different Race Disparity relates to the state of affairs characterized by the absence of equity in footings of one ‘s ranking, age, every bit good as grade ; it really indicate to unfairness, divergency, incompatibility every bit good as difference ( AHRQ, 2003 ) . In add-on, there is a close nexus between disparity in the health care services and equity. However, a figure of differences do be at the single degree. This includes the response of less medicine because of the degree at which the disease under consideration is has reached. It could besides be because of one ‘s ain pick to have medicine ; due to systemic barriers towards the attainment of the necessary medicine ; it could be because of both factors, which have been outlined above ( AHRQ, 2003 ) . Furthermore, a requirement for the designation of disparities is the expected quality of service to be attained by patients ( AHRQ, 2003 ) . However, the health care disparity that has been presented by the AHRQ operates under the premise that its quality of effectivity has been scientifically proven, by a professional justification that it can be provided to all the patients ( AHRQ, 2003 ) . Consequently, all patients have a right to quality health care, but in order for that to be attained, they need to hold entree to it. However, persons ‘ entree to healthcare exhibits changing dimensions as respects to the chance to have proper and effectual attention. Unfortunately, health care professionals have non yet attained conclusive determinations sing the appropriate agencies of achieving quality uplifting. Furthermore, different races exhibit different characteristics under consideration depending on the racial, cultural, geographic, every bit good as socioeconomic groups, and de pending on the cogency of the measuring tool. Besides, persons have changing behaviours as a consequence of linguistic communication barriers, cultural beliefs, differences in the preference to quest for a timely health care, every bit good as the degree to which persons believe in the health care practicians ( AHRQ, 2003 ) . On the other manus, even though persons quest for health care services, they might be constrained by a figure of factors, including, but non limited to, persons ‘ capacity to afford health care, one ‘s geographical location, the manner in which health care services is delivered, the attitude of the medical practician, every bit good as the degree of uncertainness exhibited by persons ( AHRQ, 2003 ) . In add-on, there are assorted persons involved in the health care proviso model. And these persons have changing mentality on the mode in which duty is to be divided runing from the single degree, the private, every bit good as the public sectors degree. Hence, this facet possesses a strong challenge on the procedure of placing the proper class of action from the parties that are involved. Furthermore, the differences that exist in footings of quality of health care service to persons are non changeless but instead changing. Furthermore, differences, whether little or large, do non connote the urgency of the health care disparity. Hence, harmonizing to the Agency for Health Research Quality even a smaller disparity could connote an implicit in pressing demand to be addressed ( AHRQ, 2003 ) . Well, a desperate demand to understand the impact of the features of single patients on the quality of health care emerges. In add-on, it is really beyond doubt that persons differ in footings of race, ethnicity, instruction, location, income, every bit good as age, to call but a few. Harmonizing to the Agency for Health Research Quality study, it has been proofed that there is prevailing inequality in the quality of health care in the United States based on specific groups and specific fortunes ( AHRQ, 2003 ) . In add-on, one needs to understand the implicit in grounds for disparities, countries where disparities take topographic point, every bit good as the mode in which these disparities take topographic point. Therefore, disparities have been found to impact minorities more that whites ; that is, minorities such as African Americans, Asiatic Americans, Native Americans, every bit good as Latinos ( Goldberg, Hayes, and Huntley, 2004 ) . Furthermore, Goldberg, Hayes, and Huntley, who continue to admit the overpowering impact of disparities more on minorities with immense incidences of drawn-out diseases, greater rate of mortality, in add-on to hapless results in footings of wellness ( p.4 ) , have besides truly repeat this avowal. For case, malignant neoplastic disease has been rated among the African Americans to be 10 % more compared to incidences of it among the white population in the United States ( American Public Health Association, 2004 ) . Besides, a related incident has besides been identified in relation to the impact O diabetes on big African Americans every bit good as Latinos, who are seen to be twice hazardous than Whites ( American Public Health Association, 2004 ) . Therefor e, as it has been statistically observed, minorities stand to lose every bit far as healthcare disparity is concerned. This concern is farther cited in instances of cardiovascular unwellnesss, infant mortalities, every bit good as in instances of HIV/AIDS, whereby the minorities have been found to see increased incidences of the jobs under this consideration than Whites ( Goldberg, Hayes, and Huntley, 2004, p.5 ) . Harmonizing to Henry J Kaiser Family Foundation, many treatments have been in advancement sing the drift for wellness disparities in line with cultural every bit good as racial groupings ( 1999 ) . Nevertheless, a consensus that unites all parties concerned in assorted arguments about wellness disparities includes three major countries. Chiefly, one are relates to the environmental every bit good as socioeconomic characteristics of the assorted cultural every bit good as racial categorizations ( Goldberg, Hayes, and Huntley, 2004, p.6 ) . In add-on to this is the understanding that people populating in hapless societal conditions, exhibit a higher hazard of obtaining hapless quality health care ; the same applies to hapless economic status persons ( Goldberg, Hayes, and Huntley, 2004, p.6 ) . Secondly, some categorizations of people meet up with assorted barriers in their due pursuit to entree wellness attention proviso system ( Goldberg, Hayes, and Huntley, 2004, p.6 ) . Third, it h as besides been cited out that different cultural every bit good as racial categorization groups do obtain different quality of wellness attention based on their racial and cultural beginning ( Goldberg, Hayes, and Huntley, 2004, p.7 ) . However, put aside the aforesaid causes of disparities, the most of import demand is to hold an overview of the effects that these disparities have on the affected persons, both in footings of entree, every bit good as in footings of the quality of wellness attention attained. The same applies to ethnicity every bit good as racial disparities, in which there has been enormous research on over the old ages. Therefore, it is of import to observe that the information sing socio-economic wellness disparities is less outstanding comparison to the 1 on ethnicity and racial groups ( Isaacs, Stephen, and Steven, 2004, p.1137 ) . What causes disparities in the degree of entree to wellness attention? There are a figure of factors that lead to disparities in the entree persons have towards wellness attention, they include, but non limited to, the followers ; unequal coverage in footings of insurance. In this instance, it has been found out that people who lack entree to insurance services end up proroguing their entree to medical services. They are besides likely to disregard medical attention, or utilize medical specialty without holding to travel for prescription, a scenario that has been observed more on minorities than on Whites ( Kaiser Commission on Medicaid and the Uninsured, 2003 ) . Another cause of disparity in entree to wellness attention consequences from the insufficiency of a steady beginning of attention, which means persons fail to entree attention, or visit physicians less frequently, or neglect to entree drug prescription ; this incident has been observed more on minorities that on Whites ( Fr yer, Dovey, and Green, 2000 ) . Next, minorities tend to hold unequal entree to wellness attention, compared to Whites, based on their insufficiency to fiscal resources ( Commonwealth fund, 1999 ) . This is because single with greater entree to fiscal resources are Whites, and non minorities, though some minorities excessively have fiscal gift. In add-on, legal barriers play important function in finding persons with entree to healthcare. This is because public insurance bundles tend to be limited merely to persons who have been in the United States for more than five old ages, and those who have non are denied Medicaid coverage ( Goldberg, Hayes, and Huntley, 2004, p.10 ) . Therefore, immigrants are more deprived than citizens are, therefore possessing higher degrees of disparities are. Nevertheless, minorities besides seem to be limited in their entree to wellness attention due to structural barriers, such as unequal transit installations, every bit good as the failure to run into up with assignments to physician s, therefore decreasing the preparedness of minorities to obtain necessary health care ( AHRQ, 2003 ) . Furthermore, the wellness attention work force, harmonizing to statistics comprise of 4 % African American doctors, and 5 % Latino doctors, which implies that there is a unequal diverseness in these cultural groupings compared to the Whites who are dominant ; hence whites provide services, while minorities tend to be patients ( Goldberg, Hayes, and Huntley, 2003, p.13 ) . Therefore, other factors include age, knowledge refering wellness attention, linguistic communication barriers, every bit good as the low figure of wellness attention suppliers. However, what causes disparities in the quality of wellness attention? The requirement for effectual intervention, every bit good as wellness attention is proper communicating between the supplier and the patient. In add-on, a proper communicating channel surpasses race, because a bad communicating can do an wrong diagnosing, incorrect medicine, every bit good as misunderstanding of wellness attention supplier instructions. In add-on, the gravitation of linguistic communication barrier in the United States tend to impact non-English talkers compared to English talkers who will hold a clear appreciation of direction. The same applies to communications between patients and attention suppliers, in which instance the former tend to be influenced by their cultural beliefs refering Western medical specialty ( Goldberg, Hayes, Huntley, 2004, p.14 ) . There are some instances where favoritism hinders the proviso of quality wellness attention. Most of these instances consequences from an unconscious or witting disparity in the intervention of different services to different persons based on their race and ethnicity. For case, some serious operations might non be easy performed on minorities, but a figure of research workers still tend to mention an underlying demand to detect more accounts on the mode in which determinations are made by physicians. This owes to the fact that in some instances, some groups of diseases are based on cultural backgrounds that are non taken into consideration in the procedure of decision-making ( Smedley, and Nelson, 2002 ) . Research Design and Methods This is an exploratory survey, which analyses the assorted surveies that have been conducted by bookmans and professionals in this field of healthcare disparity. The chief grounds for taking exploratory survey is due to the restriction that exists in footings of clip every bit good as money. Second, this research comes because of legion researches done on the country and wants to happen out the result of these researches. Furthermore, the research explores the assorted instance surveies that have been conducted in this field of wellness attention. Besides, it besides emphasizes on papers analysis of the assorted historical every bit good as modern-day, public records, studies, authorities stuffs every bit good as sentiments. Hence, the usage of secondary informations analysis has been observed to have throughout the greater part of this research. The research is besides structured in a mode that ab initio an debut lays footing for the apprehension of the constructs that relate to wellness attention disparities in the United States. Consequently, the research inquiries are presented, and the chief drift for transporting out this research, including its relevancy. Decision and Recommendation From the above treatments, it is really apparent that wellness attention disparities do be, and that it is rather elusive to extinguish them. However, it is really of import to take into consideration all factors such as medical, societal, economic, every bit good as political issues that could be employed in order to accomplish the Obama aim that relates to the attainment of low-cost, high-quality system of wellness attention bringing ( Collen, 2010, p.93 ) . Therefore, in order to accomplish this end, the research recommends that all relevant plans that are to be designed in order to cut down disparities should be evaluated extensively so that any defect is dealt with consequently. In add-on, the wellness attention work force should be balanced in a mode that both the minority and bulks are good represented. Likewise, wellness attention disparities should be eliminated with increased entree to services to all racial and cultural groups ( McDonough, Gibbs, Scott-Harris, Kronebusch, Navarro, and Taylor, 2004 ) . Consequently, all the relevant people in the wellness attention system should be inclined towards the publicity of the quality of wellness attention proviso to the minorities. Elsewhere, this research recommends the betterment of both organisation every bit good as adjustment services so that an ambiance of repose exists between the patients and the medical practicians concerned. Sing cultural disparities and discriminatory attitudes, people should be encouraged to follow themselves to understanding other civilizations in order to heighten their degree of tolerance in add-on to increased grasp of other civilizations and beliefs ( Brach & A ; Fraser, 200 ) . Finally, because one of the greatest jobs that affect minorities is linguistic communication barriers, therefore the proviso of translators in order to provide for foreign every bit good as those with hearing damage should be given support from the authorities. Finally, the inquiry of wellness attention disparity has been addressed in item both in footings of its nature, and in footings of the assorted ways, that disparity manifests itself in the wellness attention sector. Finally, the research worker p roceeded to supplying reasoned recommendations and decisions sing the affair under consideration.

Kfc Essay

Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment. Kfc Essay Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment.

Tattoos on the Heart: Success

Gregory Boyle begins chapter eight: â€Å"Success with a few questions that seem so simplistic at first glance. What is success and what is failure? What is good and what is bad? Setback or progress? † (Boyle 167). Taking a few moments to process these questions, one realizes that the question is quite complex and difficult. Success has such a subjective definition that it can only be defined by the one who answers the question of â€Å"what is success to you? † and has no universal definition. Specifically with gang members, success in the context of their lives is about personal growth and less about tangible results. Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect†(Biblegateway). Their lives have endured much turmoil and through experiences they find what is good and acceptable and perfect to themselves. Individuals may have their own views on success and failures, and these views may be similar or vastly different. Success for anyone, particularly the gang members, is doing the best one can in any given situation. This may be forgiving the killer of your son or deciding to discontinue participation in gang activities. Although defining success proves to be elusive there are many forms of success that should be embraced with open arms. From personal experiences my definition of success has differed greatly from time to time. This is similar to how success of a gang member is dependent on where they currently happen to be in their lives. On one day success was defined as getting out of bed and staying awake for me, just as how a gang member thinking about changing his life. Getting out of bed is quite an insignificant act on its own, but in that period of my life I was not able to function and this was considered to be quite successful. A gang member simply thinking about his life may not be a significant act on its own, but when he has dwelled in chaos all of his life, this thought is like a shining light piercing the clouds that hinder him. All of a sudden these insignificant acts take on the form of complete success. On another day success was thriving and excelling in college. Getting out of bed and staying awake was success for me when I was in the midst of a depressive episode, and now success is fully applying myself in college courses. Simply getting up out of bed compared to excelling in college, one can recognize that these actions differ greatly, but given the circumstances, are both successes. This same philosophy can and ought to be applied to former and current gang members. Consider Stan, he is the co-founder of the Crips street gang and is on death-row for past crimes he has been convicted of. Stan is also the epitome of success. Father Gregory Boyle has said that Stan is â€Å"not the person he was 27 years ago, and if he is granted clemency, his impact on kids, who plan their funerals and not their futures, will continue† (Allen). He has transcended from his previous life and become a resource against his original foundation of gang life. When we acknowledge the past decisions Stan has made and compare those decisions to where he is now, the amount of success found in that comparison is absolutely immense. In any circumstance speaking out against the negative consequences of gang banging is a feat on its own, but in the context of Stan’s life he lived and breathed gang life. Now he is speaking out against gang violence and this is what makes Stan the epitome of success. From where he was to where he is, he is a changed man. Success is like the silver lining of every cloud. Even in the case of a grieving mother screaming and wailing out of agony when hearing her son has died, success can be found. â€Å"All the homies gathered together plotting vengeance†¦ I lean over and whisper to her that Victor is dead. And this time the homies are there to hear†¦ Screams that curdle your insides. The homies didn’t do anything that night† (Boyle 170). No parent should need to bury their children and this enunciation of pain along with proximity to the homies was enough to alter their planned vengeance. Just like the questions Boyle proposed at the beginning of the chapter; there was difficulty in making a connection between the death of a child and the idea of success. With further evaluation it became evident that success was not in what happened, but what did not happen. It is safe to assume that the majority of people would consider the death of a child a failure, but the majority of people fail to look past this isolated event. The gang members were ready to claim vengeance as theirs and continue the cycle of pain, death, and violence. But because of a tragedy stricken mother the cycle was broken right then and there. The breaking of this negative downward spiral is a success in its own right. Another mother would not need to receive the news of her son being shot, another confused gang member would not end up in the penitentiary system, and another child would not be left fatherless. Just as every cloud has its silver lining; unfathomable sadness has positive aspects within itself. Mark Torres, S. J. , beloved spiritual guide at Homeboy Industries, says, â€Å"We see in the homies what they don’t see in themselves, until they do† (Boyle 178). The gang members hold within themselves a poisonous shame that corrupts their sense of self. Without a sense of self it is tremendously difficult to move forward and people tend to stay stuck in what they know. Homeboy Industries nurtures these members and provides them with the support and stability to shed that poisonous shame, which allows them to find their sense of self and succeed. Albert Ortega was recently released from prison and says, â€Å"I wanted a new way of life. †(Jordan) This statement alone is success. Here is a man wanting to change his life for the better and taking actions to acquire that change. In the context of Albert’s life he was a past criminal and the fact that he wanted better for himself is a major step and major success. Not only did he want more, but he took the initiative and seized the opportunity Homeboy Industries offered him. Just as clay can take many forms, so can success. Whether Albert takes the steps to improve his life through education or a grieving mother’s scream sways gang members from pursuing vengeance; these are both successes in differing forms. As much as how success can be displayed differently through actions; our own views of these actions influence what form of success we may come to the conclusion of. Homeboy Industries is consistently looking for funders to provide resources and help the nonprofit flourish, but funders tend to fund success that can be measured in quantitative values. What have you done and why should we, the funders, pool our resources into your organization? This is one way to view success, but this view is narrow sighted and fails to see so much more of the bigger picture. This perspective fails to see all the men and women deciding enough is enough and taking steps to better themselves, or the former gang member who wants to better his community. These successes may not be able to be tallied up on paper, but are successes in their own respective form. These people are doing the best they can and bettering themselves given the hand dealt to them. Success has no universal definition and cannot be limited to measurable values. Particularly funders, but everyone should not limit their field of vision by only observing this miniscule idea of success. On Friday $60,000 to $70,000 worth of equipment was stolen from Homeboy Industries storage, but will not cripple the 3-year-old program. All this burglary did is reverted it back to an older form of graffiti removal–buckets and rollers (Mccartney). The homies working in a graffiti removal unit were utterly disrespected by others and they simply decide to continue doing their job—graffiti removal. â€Å"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself† (Mark Caine). These former gang members were not affected or provoked by these acts. They were not held captive of their environment, accepted what had happened, and moved forward. Similarly to how success can be displayed and viewed differently, sometimes the simplest acts are the most significant. A typical person losing $70,000 worth of equipment would go on an absolute rampage, but these former gang members faced adversity with resilience and simply picked up where they had to. There is a sense of awe in how such a simple act portrays so much success. The act of continuing to move forward and denying oneself of ruminating is simplistic, but powerful. Especially given the background of these men and women, this act of continuing just shows how successful they are and how successful they will continue to be. Although success takes on many forms and depends on our own personal views of what is considered successful, the real success is ones acceptance of each other’s actions. From my experiences of getting off of the couch to a crew of former gang members facing adversity with resilience; the idea of success shrouds itself within our own perceptions and prejudices. Just like the saying, â€Å"beauty is in the eye of the beholder,† so is success. Living in this world we ought to strive for the same level of objectivity that God projects when looking upon us. We cast aside our own perceptions and inherit the perception of God where we can see the whole picture, not just the portion we prefer. After taking a moment to analyze the questions posed at the beginning of chapter eight, it is clear that these questions demonstrate and stress the subjective aspects of success. When Gregory Boyle included the chapter based on success, he wanted us to get a sample of the different forms that success may present itself in. Regardless of the act that has occurred, we ought to welcome success in its many forms. Success may present itself in the form of a baby taking her first steps or a gang member acknowledging she has a problem. These scenarios may seem different at a first glance, but in the end, all successes are welcomed and celebrated in their own forms.

Management of Information Systems Unit 9 project Essay

Management of Information Systems Unit 9 project - Essay Example I have searched for the online computer system and printer. These are two main items those will be needed for the Eats2Go restaurant business information system handing. In this section I will present the detailed analysis of the Dell dimension 4600 Desktop computers for the Eats2Go restaurant business management system. Dell Dimension 4600 Desktop has a 2.66 GHz Pentium 4 processor, a 2 GB RAM, 320 GB hard disk and 8x DVD+RW drive. This system contains the â€Å"Creative Sound Blaster Audigy 2† Sound Card by Dell 5850 5.1 sound Speakers. There is facility Intel 10/100 Ethernet plus v.92 56Kbps Modem. The main faculty is the one FireWire and eight USB 2.0 Ports (cnet, 2009). The above given system specifications are tremendous, for the reason that we have 320GB of Hard disk space. Here we have build in RAM of 2 MB. This extensive disk space is really great for the Eats2Go restaurant information system handling. This system also has a high processing speed and better RAM support. So I will suggest this system for the Eats2Go restaurant handling and data and business control (Memoryupgrade, 2009). I have selected the printer for the Eats2Go restaurant business is HP LaserJet P1005. This printer has capacity of 1200 x 1200 dpi (dots per inch) and has the capability to print 15 pages per minute (Superwarehouse, 2009). This printer can have 150 Sheet Input Capacity. Main feature is its connection Via Hi-Speed USB (HP, 2009). Its price is $136 (Superwarehouse, 2009). For the company of Andrew Langston I have to research online for the wireless technology regarding its implementation at company. This wireless technology is aimed at enhancing the overall productivity of the business through offering a better and fast communication link among the different working departments, production areas and control rooms. I have conducted an online research and found that the fixed wireless technology is most significant for the establishment of the communication

Analyze a passage Essay Example | Topics and Well Written Essays - 250 words - 10

Analyze a passage - Essay Example When God told man to subdue the world, He meant that he should improve the world for his benefit. There was still enough and good enough left. However, man’s enclosure for himself left very little for others to use. The author gives a few reasons in support to his thesis. For instance, he says that if someone leaves as much as another man can make use of, does just as good as the one that has taken nothing at all. He goes further to say that labor was the title for the land that God gave to mankind. However, if one meddles with what has been improved by another man’s labor, it is arguable that he has desired the benefits accrued from another man’s labor. According to the writer, this is wrong because each man should labor for his own gains. The reasons the author gives support his thesis. He emphasizes on man’s greed and rebukes those that desire what is not rightfully theirs. The reasons are plausible on their own right. This is because when God created man and commanded him to till and subdue the earth, His intentions were that people should live in harmony. However, man’s greed increased that he annexed what was initially common for all men. This passage has a significant role to the rest of the world. The author mentions an example that serves to remind people that common land is not individual land. He says that even in England, or any part of the world, within a government, no one has the right to appropriate or enclose any part without the consent of the rest of the people

Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will

Sttafing Essay Example | Topics and Well Written Essays - 500 words

Sttafing - Essay Example Researches should be done on all departments. Senior management should come up with cross-functional teams that are set to improve the performance of an organization. This piece of work is a close look of staffing issues that cause collapse of companies. The case used is Candle Light Inc., a company that trades in telecommunication, manufacturing and supply. The issues that affect companies are resultant of the leadership (i.e. strong or weak). Weaknesses of a company’s leadership can be manifested in the reluctance in implementation of issues that arise within the company. Among the most prevalent issues that affect the staff of a company adversely are such like leadership vision and the vision of the company, team work failure, and lack of reinforcement of skills and knowledge, as well as poor communication. Candle Light Company Inc. is threatened by a leadership that has no vision and has no commitment to the vision of the company. The board of directors is acting against a CEO who addresses the issues that threaten the company. In their lack of vision for the company, they manifest a level of lack of transparency for they retain the vice president of human resource and administration who is less productive. They have failed to adjust their plans with the changing world trends. For example, they continue to retain workers that were trained many decades ago who have not refreshed their training. Refreshing would have made them more conversant with current trends of business within the world. The administration has not done any research that would identify the needs of their customers. The leadership has manifested lack of professionalism. They engaged in property damage when they failed to agree on a labor contract. Team work has failed terribly in the staff of Candle Light Inc. Leaders such as the senior Vice president for human resource administration insists on his stand. He

The Role of Consumer Behavior in Marketing Decisions Research Paper

The Role of Consumer Behavior in Marketing Decisions - Research Paper Example It is through such understanding that they grow up to become effective buyers and at the same time of the best products in the market (Wayne & Deborah, 2009). This will help avoid impulse buying among consumers hence invest in well. A good consumer should be able to portray the three major characteristics of a consumer namely a user, payer and buyer. This implies that relationship marketing is a vital aspect in the market decisions that are reached at by a buyer. Consumers in ant market setting are considered as the most vital aspect to the seller as they are a contributing factor to the profits that are made by the sellers. Branding Strategy The brands formed should be those that will help maintain the trust of the consumers. They are expected to be eye catching and convincing. It will serve as a form of company identity and it should be able to tell a lot about the company in question. As a government organization, our brand should be one that can be able to convince the consumers about our products or the services being offered. The company needs to define what its brand in order to be able to create a foundation for all the components that are to be included in it. It is through the brand that the company will be able to undertake a market evaluation and obtain all the required market related information and come up with practical strategies. The brand will also enable the organization to come up with objectives that will serve as a platform for working on (Edelman, 2010). Through the objectives, the organization will be able to focus on the target audience and this will enable them understand the consumer behavior. The company will also be able to set its market target in order to get the limit supply of their products to given consumers. This will become vital in avoiding unnecessary losses. In order to attract new hires, the company should discover and eliminate the brand barriers in existence. This is an analysis that will be undertaken in order to be a ware of the principle barriers that exist and can be responsible for the inability of the product to be successful. Branding is vital as it serves as identification in the market place. It communicates on behalf of the product and the company at larger and should be made in such a manner that it convinces the consumers (Wayne & Deborah, 2009). The target market has to be clearly defined and this is through a brand strategy where the consumers get to understand that you are talking specifically to them. To better understand your market group and consumer behavior, the company is expected to conduct an intensive market analysis. Competitors have to be known as they also influence the movement of goods in the market. Recommendations It is recommendable that as a company, we be able to consider people with common interests so that we can have goals that will enable the company adjust its strategies so that they are able to meet the market demands and competition. Communication is a vita l foundation through which the organization will build a good relationship with its consumers. Here ideas will be shared between the two parties and this will help the company to know where to improve on the services being provided. It is through communication that the company will be able to define better their brand strategy to their consumers in order for them to understand the company better. Secondly, the company shou

Relationship between Rose and Ruby in the novel The Girls Essay

Relationship between Rose and Ruby in the novel The Girls - Essay Example The girls in Lori Lansens’ â€Å"The Girls,† are the extraordinary ones. How to describe the relationship between Rose and Ruby in the novel, â€Å"The Girls†? Its description in one word is, ‘divine’! From the secular point of view, the relationship is both scientific and human. At the beginning of the story Lori Lansens (2007,p.5) makes mention of it in the own words of the sisters thus: â€Å"We have an unspoken, even unconscious, system of checks and balance to determine who’ll lead the way at any given moment. There is conflict. There is compromise.† Each moment, each day of their life is miraculous, yet regulated struggle. Is it a difficult one? One should be hesitant to assert thus. They find an unspeakable joy through their struggles. Their trials and tribulations are extraordinary ones, considering the fact that they are at the threshold of their thirtieth birthday. What a glorious saga it must have been! It is too poignant and adventurous for the printed page to capture! They faced ridicule and admiration with the rarest of rare equanimity of their minds and Lansens puts it thus: â€Å"We’ve been called many things: freaks, horrors, monsters, devils, witches, retards, wonders, marvels. To most, we’re a curiosity. ... ides of our twin heads.†(p.3)They are separate, yet joined together through a very, very special procedure that is difficult for the ordinary mind to comprehend. In the words of Rose, â€Å"When Ruby is tired; I’m hardly ever ready for bed. We’re rarely hungry together and our tastes are poles apart. I prefer spicy fare, while my sister has a disturbing fondness for eggs.†(p.5)The conjoined twins since their birth have many things in common. They remained joined at the head. Their ‘life-together’ began thus: Rub’s arm curled around rose’s neck, her foreshortened legs wrapped around Rose’s hips. The journey of their life has been an incomparable one. Rose enjoys reading and writing, Ruby likes to watch TV and spend time with the kids. They have the normal quota of quarrels like other sisters. If Rose consumes alcohol, Ruby would turn sick. Even the pattern of their jobs is different. In the library Rose shelves books and Rub y reads out the content loud to children. On every count of similarity and difference, their lives are delicate and baffling. In the chronicle of their life’s journey they create many head-lines. The physical relationship between the two sisters is a marvel right from birth. Lansens writes, â€Å"How long must they have stared before someone spoke? Our combined weight at birth was ten pounds seven ounces. I was the longer one; my legs perfectly formed my torso somewhat shorter than normal, making my arms appears somewhat longer.†(p.23) Ruby is pretty, but short and truncated and cannot walk. She is a permanent load on the hip of Rose. Though tall, Rose has a distorted and grotesque face because Ruby’s head constantly pulls at hers. The story has a great philosophical message explained through the struggles of the two girls, physical

Guide to Mental Health Self-Help Support Group Experience Essay

Guide to Mental Health Self-Help Support Group Experience - Essay Example They touch the family, friends, and caregivers as well. How the symptoms are managed depends on a great degree on the amount of information provided by the mental health professional. In addition, the cultural perspective will often dictate the level of shame and stigma that must be overcome and how treatment will be provided. The medical model seeks to reinforce the importance of lifelong abstinence by encouraging the patient to attend counseling and twelve step groups. These support groups are frequently used as adjunctive interventions and are philosophically interwoven into many social and medical model treatment programs. Alcoholic Anonymous (AA) was founded in the 1930s by Bill Wilson and Dr. Bob Smith, two alcoholics who discovered that they could maintain their sobriety by helping other alcoholics. AA is often referred to as the most effective and widely utilized treatment for addictions (Royce, 1981) and this is the primary reason why our group chose this mental health support group. Aside from this, it is now an international self-help fellowship which offers support to all people who want to quit drinking. Narcotics Anonymous, Cocaine Anonymous and other anonymous support groups are structured on the AA model and utilizes its â€Å"Twelve Steps and Twelve Traditions† as the basis of their recovery program. The fellowship and principles offered at meetings encourage individuals to remain sober by taking life â€Å"one day at a time† and to work toward spiritual development and character change. Alcoholics Anonymous currently has more than one million members in the United States with 52,000 groups while they have almost 100,000 members in Canada with 45,000 groups. They also have members outside US and Canada averaging 730,000 distributed in more than 45,000 groups. They have a total of 2,082,980 members and 105,294 groups in their organization including the loners and members in

How to Write a Research Paper Essay Example for Free

How to Write a Research Paper Essay â€Å"This should be sent to a journal† â€Å"Very good work, but I’m not sure why Alan Bundy hasn’t written this? † Anonymous review: â€Å"Clearly the author fails to understands Walsh’s previous work on this topic† †¢ 1st Lesson †¢ Don’t lose heart †¢ Even if you do everything right, reviewing is imperfect Good papers will be rejected But try to learn from your knock-backs! †¢ †¢ Why you? †¢ Academic career †¢ Publish or perish †¢ Have an impact †¢ †¢ Communicate your results Many have not had the impact they deserve for being bad writers †¢ Writing is fun! Outline †¢ How to get your paper rejected †¢ There are many traps even experienced researchers make Myself very much included †¢ †¢ Hints about how to write a paper †¢ Writing is a craft not a science! How to be rejected †¢ Submit over-length †¢ Blind man: send in 7 pages even though the instructions clearly say 5 Once they see quality of work, they’ll be pleased you sent in more material †¢ How to be rejected Submit over-length †¢ †¢ Diplomatic immunity: put extra 2 pages in appendix Appendices clearly don’t count Similarly, bibliography doesn’t count †¢ †¢ How to be rejected †¢ Submit over-length †¢ LaTeX hacker: †¢ †¢ †¢ change from 11 to 9 point font squeeze inter-line space †¢ No one will ever notice How to be rejected †¢ Submit late †¢ †¢ †¢ Deadlines are meant for everyone else Review schedules have plenty of slack Your paper is worth the wait! How to be rejected †¢ You don’t have room for space wasters like: †¢ Motivation, Background, Related work †¢ Why do review forms always have these on them anyway? How to be rejected †¢ Annoy reader/reviewer †¢ †¢ †¢ †¢ Proof is trivial, when it isn’t Prove the trivial Fail to cite their work Only cite yourself How to be rejected †¢ Annoy reader/reviewer †¢ Don’t bother to spell check †¢ What do computers know about spelling anyway? †¢ Use all the old cliches †¢ â€Å"There has been a lot of interest recently in global constraints. † How to be rejected †¢ Annoy reader/reviewer †¢ Be pompous, boring, †¢ This is science not literature guys, who said it should be fun? †¢ Be overly formal †¢ Theorems and formulas add weight How to be rejected †¢ Annoy reader/reviewer †¢ Make them really work †¢ After all, these are dif? cult concepts and it took you some time †¢ Ignore reviews †¢ Just keep sending paper in, eventually it will be accepted How to write a paper †¢ Hints about how to write †¢ †¢ †¢ Preparation Writing itself Ethics Preparation †¢ Read, read, read! †¢ To learn how to write, read a lot †¢ I spend over 20% of my time reading †¢ 1 day/week in library Read, Read, Read †¢ Related literature †¢ †¢ †¢ So you can cite it So you don’t re-invent wheels So you know what others think are important research questions Read, Read, Read †¢ Other conference/journal papers where you intend to publish †¢ †¢ So you learn the â€Å"house† style So you can place your work within the bigger picture So you learn how to ask good questions †¢ Read, Read, Read †¢ Any sort of literature †¢ Magazines, novels, biographies, †¢ Writing is a skill, learn from others †¢ I read approx one novel/week as a way of trying to learn how to write And I have the luxury of writing in my own language! †¢ Review, Review, Review †¢ Review as much as you can †¢ †¢ †¢ So you see good/bad writing So you see the newest results (but see ethics) So you ask yourself good questions †¢ What is the contribution here? What are the weaknesses? Write, Write, Write †¢ The best preparation to writing is to write †¢ †¢ Writing gets easier the more you do it Writing is easier if you’ve drafted much of what you already need Writing is the best way to organize your thoughts Writing is a good way to record what you have done. †¢ †¢ Writing †¢ Work out the timetable †¢ †¢ †¢ Rushed papers frequently rejected Late papers are almost always rejected If you always write to deadlines, writing will seem more painful than it is Writing †¢ Work out the message †¢ You should be able to convey this in one sentence †¢ â€Å"We propose a new global constraint, provide a ? ltering algorithm and show it useful on some standard benchmarks† Writing †¢ Work out the message †¢ You should be able to convey this in one sentence †¢ â€Å"We identify an important class of symmetry, and show how to break it† †¢ Write to the message! Writing †¢ Distribute the work †¢ †¢ Play to your strengths If you have a native speaker, have them write intro/conclusion †¢ Write to length †¢ Brutally cut papers are frequently rejected Writing †¢ †¢ Structure paper before you write it I write template for paper with sections and subsection headings ? rst †¢ Intro, Background, Theoretical results, Empirical results, Related work, Conclusions Writing †¢ †¢ Start where you are most happy Often write from the middle outwards †¢ Theoretical results, Experiments, , Conclusions, Introduction, Abstract Writing †¢ †¢ Rule of Three Say everything 3 times! †¢ †¢ †¢ Introduce idea (introduction) Develop idea (body of paper) Summarize result (conclusions) †¢ But don’t copy verbatim the same text! Title †¢ Make it meaningful and brief †¢ †¢ Don’t make a joke Remember someone reading reference needs to be able to work out likely contents Good: the TSP phase transition Bad: Easy Problems are sometimes Hard †¢ †¢ Abstract †¢ Executive summary †¢ Try for one sentence or so on: †¢ †¢ †¢ †¢ Motivation Method Key result Conclusions Introduction †¢ †¢ †¢ †¢ What is the problem? Why is it interesting? What are your contributions? What is the outline of what you will show? Introduction †¢ Lure the reader in a with a good ? rst sentence †¢ Bad: There has been a lot of work recently on phase transition behaviour Good: Global constraints are central to the success of constraint programming †¢ Background †¢ Often need to set scene †¢ †¢ †¢ De? ne formalism Get reader up to speed Identify research problem Body of Paper †¢ †¢ †¢ †¢ Derive theoretical results Propose new algorithm Describe system engineered Results †¢ Bullet proof paper †¢ Theoretical results †¢ Experiments only provide a limited view †¢ Experimental results †¢ Theory doesn’t show if results are useful in practice. Related work †¢ Has many purposes †¢ †¢ †¢ You give proper credit to prior work You are not re-inventing wheel You can compare what you do with what has been done before Conclusions †¢ †¢ Remind reader of what you have done Place work in wider context †¢ â€Å"What general lessons might be learnt from this study? † †¢ Flag all the exciting open research directions Acknowledgements †¢ Thank all who have helped you †¢ Provided code, data sets, †¢ Thank ? nancial sponsors Writing †¢ Keep it simple! †¢ †¢ †¢ †¢ Active, not passive Present, not past or future Long words Short sentences Writing †¢ Avoid temptation to include every result you have †¢ †¢ †¢ Paper needs to be coherent Paper needs to be understandable Many papers are rejected for having too many results! Ethics of Writing †¢ †¢ †¢ †¢ Authorship Citation Submission Publication Authorship †¢ Who should be an author? †¢ Anyone who has made a signi? cant contribution May not have written any text! Always err on the side of caution †¢ †¢ Authorship †¢ Who should be an author? †¢ †¢ †¢ Ask! You’ll be surprised how often people refuse You can be sure they’ll not work with you again if they feel they should be Authorship †¢ Should my advisor be an author? †¢ †¢ †¢ In ? rst few years of thesis, probably yes .. Once you graduate, you should (be able to) write papers on your own Again, ask! †¢ Citation †¢ Cite all relevant work †¢ †¢ †¢ Reviews always ask about Related Work You’ll want them to cite you It’s central to the scienti? c method †¢ We stand on the shoulders of others Citation †¢ Do I cite myself for a blind review? †¢ †¢ †¢ Yes! You must credit all previous work Either cite [Author, 2004] Or write â€Å"As Walsh has shown previously [Walsh 2004] † Submission †¢ Can I submit to multiple conferences? †¢ What’s the deal with the disclaimer (†This paper is not under review ..†)? †¢ Can I submit to a journal immediately? †¢ †¢ No hard and fast rules My rule, once reviews are back and paper is effectively in press Publication †¢ Can I publish my conference paper as it is in a journal? †¢ Probably not, even though conference is not archival Most journals ask you to extend conference paper substantially †¢ †¢ Proofs, more experiments, Final words †¢ It takes time to learn how to write †¢ Don’t be put off if at ? rst your have papers rejected All of us have papers rejected †¢ †¢ Spend time learning how to write †¢ It will be worth the investment.

How far was Platos Essay Example for Free

How far was Platos Essay With this end in mind, it seems that he can set about the task by whichever means he likes, so long as it will achieve the end. By telling the creation myth, it is his intention to promote the tripartite theory of society, which will, in turn, promote the ideal balance and justice. For justice to be maintained among the people, the Philosopher kings must hold absolute power. Justice is only possible when each class of the society stays in its own place and does that which is its duty. The Philosopher Kings are the rational element, and, according to Plato, the golden part of society. The silver auxiliaries provide the spirited element, and the workers are the base metal, the appetite element. If appetite should begin to rule over reason, then the body is out of balance, and so cannot function correctly. The same is true of society. If the Philosopher Kings were to be ruled over by the workers in society, balance would no longer be maintained. However, even in the reverse direction, should the Philosopher kings try their hand at farming, they are unlikely to have the specialised knowledge to do so, and so society again cannot function correctly. After all, the city cannot have wisdom and judgement because of the knowledge of its carpenters21, as this would simply make it good at carpentry22. The quality of good judgement is clearly a form of knowledge, as it is because of knowledge and not because of ignorance that we judge well. 23. The society must necessarily, then, be hierarchical, where those who know, rule. They are masters of all the others, and perhaps with an eye on Protagoras, Plato says Master of oneself is an absurd phrase. For if youre master of yourself youre presumably also subject to yourself, and so both master and subject24. The rhetorician places the just society in jeopardy. They are capable of influencing the people and so upsetting the balance between the classes of society and between the elements of the soul. They would be capable of over-egging the spirit of the auxiliaries to such an extent that they might overthrow the guardians, or behave in a way which is reckless rather than brave and jeopardise the protection of the state. As he says, we are left with two qualities to look for in our state Self discipline, and the real object of our whole enquiry, justice25. The base metal, or appetite, could be influenced to feed itself to too great an extent, and so cause the state to cease to flourish. Just as in the context of the human body, appetite must be encouraged to sustain balance and life, but if it is over-excited it causes greed and disharmony. Emotion and appetite must remain in the correct balance to allow normally functioning life. Reason must have ultimate control over the system. Therefore, by analogy, Philosopher kings should have power over the people. On the face of it, the picture emerging is a chilling one, similar to the situation in George Orwells 1984. Whilst it may at first seem that it is this sort of world towards which Plato is leading, the Philosopher Kings have access to the world of forms, and most importantly, the form of the good. For Plato, knowing the Good is both a necessary and sufficient condition for doing the Good, and therefore, once the philosopher kings know the good, they will always do the good. If the Philosopher Kings do only what is good for the sake of the state, then Platos creation myth is, in his terms, justified, as the people are being led towards the truth, and to justice. The Philosopher Kings are incorruptible, and as such will only guide the people towards that which is good for them. Having earlier described rhetoric as used by the sophists as flattery26, Plato now presents it as boldness and irresponsibility. 27. Plato believes that it is the popular applause which destroys any good in such people and deceives them into thinking that they really are statesmen28. He knows that, as it stands, they are so sunken into their own rhetoric and lies that they can be easily swayed, in the way that a Philosopher King cannot. The rhetoricians must pander to public opinion to remain powerful. Rhetoric is a dangerous weapon in the hands of people never trained in its use, who are those who do not know the best interests of the state. The implication is that the Philosopher kings, on the other hand, could know how to use rhetoric to the advantage of the community, and so have more than a mind which is good at guessing, some courage, and a natural talent for interacting with people29. As the rhetoricians do not know reality, they are dangerous to the state, and belong to the group in the simile who see only the shadows on the cave wall, and do not see by the light of the sun. However, we are aware that Platos utopia is based on an aristocratic and elitist view. Indeed, Karl Popper, in his Open society and its Enemies holds that, should Platos Republic ever become a reality rather than merely a philosophical exercise, Plato himself, or just such a person, would be the only one with the knowledge, and therefore, the only philosopher king. The people, the silver and most especially the base metal, have no power in this society. In our modern society, we are shocked by dictatorship, associating it with fascism and Communism. In the context of Poppers own experience of twentieth century Europe, his dislike of Platos apparent aspiration is understandable. We cherish what we see as our right to choose between what the politicians have to say. However, if Plato is right, this does not make sense. After all, we would not choose a surgeon simply by virtue of the strength of his rhetoric. If we would not entrust our lives to a doctor on these grounds then we should not entrust our lives to a politician for the same reasons. However, the two would not be comparable if both were not knowable. In his simile of the sea captain, Plato would have us believe that the good for man is just as knowable as the skill of navigation. If we accept that the good is indeed as knowable as navigation, then we are unable to contest Platos ideas. However, I am more convinced by his pupils view. Aristotle states that the science that studies the supreme good for man is politics30 and yet politics is not an exact science31. This is clearly antithetical to Platos form of the good, and in book I, vi, Aristotle says that things are called good in as many senses as they are said to exist Clearly, then, there cannot be a singe universal common to all these cases, because it would be predicated not in all the categories, but in one only32. This appears to confirm my initial response to Platos theory of forms, which does not seem to stand up to scrutiny in the real world, as apart from the evidence given in The Republic 508e, and the images of the sun, and apart from this, which is on no way substantive enough, there is no evidence for the existence of the form of the good. Gorgias argues that the rhetoric can be used like any competitive skill When morally appropriate33. Plato, however maintains that this would lead the general public to believe that he is an expert on morality when he isnt and think hes a moral person when he isnt34. This is odd, as in the Republic, he appears to support the argument made by Gorgias, yet, in the Gorgias, he presents rhetoric as wholly dangerous, and the rhetoricians as dangerous weapons out of control. The Utopia which Plato has created is presented to us largely in terms of metaphors and similes. Some of these are sufficiently outrageous, such as his creation story, that he even apologises. However, Plato, with the subtlety of a true rhetorician, seems to make his similes so close to reality as to make us accept the truth of what he is saying. Many of those in The Republic include references to everyday things such as farming and sailing. In Gorgias, he speaks of cooks and doctors. We are easily led into accepting his ideas through the everyday nature of these discussions. Then suddenly we find that the sun outside the cave is not merely a part of a simile, but is actually being used to describe the source of all reality and truth. There is no doubt as to the existence of the sun in our world, and we are aware that Plato has led us, by clever rhetorical devices, into accepting his similes as reality. However, the evidence that he presents us with is in no way substantive enough to prove the existence of his world of forms, and so we must wonder whether his rhetoric is merely a means to gaining his political ends. If this is the case, then he is going against his professed views of rhetoric, which would indeed be inconstant. However, the only other alternative would be that he truly did wish us to conform to his ideals. Whichever was the case, it seems likely that, ironically, Plato was the greatest rhetorician we have yet experienced. Bibliography Primary Source Aristotle, The Nicomachean Ethics trans. J. A. K. Thomson, Penguin Classics (1976) Plato, Gorgias Worlds Classics (1994) Plato, The Republic Penguin Classics (1987) Popper, Karl, The Open Society and its Enemies: The Spell of Plato Routledge and Kegan Paul (1962) Thucydides, The Peloponnesian War trans. Richard Crawley, Encyclopaedia Britannica: The Great Books (1952) Secondary Source Encyclopaedia Britannica Rhetoric Encyclopaedia Britannica Rhetoric: Importance in Ancient Greek Education www. wikipedia. org: Plato www. wikipedia. org: Rhetoric 1 The Republic, 492b 2 Thucydides, The Peloponnesian war boo.

Introduction To Marketing Management Marketing Essay

Introduction To Marketing Management Marketing Essay Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company. The marketing managers are the responsible for directing and entering a company to different markets by setting a marketing plans and strategies based on information allocated by studying the markets and defining the needs and wants of customers and come up with products that satisfy the needs of customers and gain the market. According to Richard Branson, the founder and owner of Virgin Company, one of the richest and famous entrepreneurs in the United Kingdom and worldwide, A business has to be involving, it has to be fun and it has to exercise your creative instinct. In marketing we almost use the four Ps, (product, price, promotion, place), these four Ps represent a convenient way to summarize the main factors involved in any marketing strategy. Often, marketing strategy will evaluate a marketing plan in order to specify how able the company to implement the strategy decided and meet the business objectives. The purposes of marketing plan to help you state your vision, mission and values, it needs to include your marketing budget, marketing strategy and the advertising plan you will use to market your business, and you need to keep it flexible to be sure you rich you goals and invest the money wisely. http://www.principlesofmarketing.com/fall2002/chapter%20two.htm http://www.ehow.com/about_4727858_purpose-marketing-plan.html Vision is about the future situation that a business wishes to have, the visions intention is to control, to guide, and to encourage the business as a whole to achieve the desirable state of the business. -Here The vision of the company Mission are a measurable goals, the company has to know where it is going, and its current situation along the process, a business can have many different missions under the format of the vision of the business. -Here you put the mission of Turkish airline Values define the business beliefs, the rules that control the business to your peers, your staff and importantly to your customers. Your behaviors have a negative impact. -Here you put the mission of Turkish airline http://www.webandmacros.net/mission-vision-values-company.htm marketing strategy aims and objectives Is what unique position will the company be able to achieve, what the other advantage that the company will have at the end of the day and how the company will sustain these advantages all the time and thats will drive the company. A marketing strategy is about the designed marketing plan to achieve a certain marketing objectives, there might some objectives like becoming the market leader. The strategic plan here is a planning with details includes a marketing research, and next evaluating a marketing mix to become the leader. Every company needs to have marketing objectives to work on and achieve the strategy. In a marketing strategy time is everything as long as the company take the advantage to plan, distribute, and to develop. http://www.thetimes100.co.uk/theory/theorymarketing-strategy244.php SWOT ANALYSIS : is a technique uses to understand the strengths and weaknesses of your business and determine the opportunities and threats that your business might face. The SWOT analysis of Turkish airlines based on a face to face interview of the marketing manager said, Strengths of Turkish airlines are: Good relationships with the staff. Strong marketing strategy. Punctuality of flights. Sixty seven destinations from Morocco. One of the best airline companies in the Middle East, competing with Fly Emirates and Qatar Airlines. Customers care. Good services. Qualified staff. Attractive flights prices. Cargo flight service. Ranked 4 stars sky plate. Weaknesses of Turkish airlines are: Brand awareness in Morocco. No flights in destination to the countries in the East of Europe like Ukraine and Romania. Opportunities of Turkish airline are: Weak competition with African and south American aircraft companies. Royal Air Maroc got a weak marketing strategy. Focusing on getting destinations to most of the Asian countries, not like Royal Air Maroc that is focusing only on Chinese destinations. Daily flight to Istanbul, Royal Air Maroc has only three flights per week. Jakarta in Indonesia is the farthest destination for the Moroccan customers. Threats that Turkish airlines takes into consideration: High competition with big companies like fly emirates and others Random shocks, (political, social or natural events) Changes in government policy, ( the government may use a contraction monetary policy to prevent inflation which will effect the business) Turkish airlines staff are proud of the business and they are highly confident in the strategy of the managers to expand in all over the world and being global, in morocco they dont consider it as a big market even in their advertising strategy they are not planning to use Moroccan people or a Moroccan symbol to deal with the psychology of the Moroccans, but in general they are doing well, for example, in the strengths they are taking into consideration the most important part which are customers and how to provide to them a friendly and a good atmosphere in the agency and the plan. In the weaknesses as we mentioned above they dont really make a big effort to create brand awareness in morocco which is not professional and we did not like it. They have great opportunities to provide a better service than the African companies and South America and this is because of the less resources available in those countries, in they are completely true to do not consider la RAM as a big competitor and that as the manager mentioned about the marketing strategy that la RAM follow, and from our points of view, it has been so long that we have not seen or hear or read in thing about la RAM, either in the TV or RADIO or MAGAZINS or in the streets etcà ¢Ã¢â€š ¬Ã‚ ¦., which very good for Turkish airlines to expand and growth. The threats that Turkish airlines take into consideration are challenging, they to be very smart and not make quick decisions which well affects the business. Market research http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=14Itemid=38 Marketing research is the collection and analysis of data to study a particular target market, environment, and competition. These data collected whether it is primary research, collected direct from a respondent, or secondary research (desk research) The purpose of market research is to increase the understanding of the project matter. For a market research the company might decide to work on the project by themselves, or to conduct a market research agency or consultancy to do it, but the company must decide in advance the research objectives. Quantitative research is a statistical analysis of a numeric data collected by a questionnaire survey that involves a ways to get numbers. For example, Turkish airlines might ask its customers to rate the overall service satisfaction as either very satisfied, satisfied, somewhat satisfied or poor. In quantitative research every respondent has to be asked the same questions series and involves a large number of questionnaires. Qualitative research is about understanding why or how the consumer see and buy a certain product this research might be done in a supermarket for example by asking the buyer why hi or she choose that type of product, in qualitative research the set of questions is not fixed.